Editor's Posts > Listening is the new Reading Trend - Global Audiobook Trends for 2017 and 2018
Listening is the new Reading Trend

Listening is the new Reading Trend

- Global Audiobook Trends for 2017 and 2018

From physical books, to ebooks, and now audiobooks, the technology advancements have helped quality reading materials reachable to everyone in different forms, at any time, anywhere, with little cost. With the rich reading options, we are now able to enjoy quality content at different formats as we wish, whether to enjoy reading the physical book before bedtime, reading ebook via phones or tablets during commuting time, or enjoy listening to the audiobook during exercise.

Audiobooks are Booming

Audiobooks are booming audibly in the mobile age. Over the course of the past three years the highest growing segment of publishing are audiobooks, they are part of the podcast boom. There is a shift in consumption going on. The phone in your pocket is cited by publishers and retailers as the most popular device in which people listen to audiobooks. Apps make accelerated listening easy too.

One of the largest new trends of 2016 and 2017 are companies including audiobooks in their portfolio and leveraging their existing customer base to try out a new format for reading.

A Luxury Reading Experience for Readers

The most successful audiobook retailer of them all, is Audible. They have an extensive portfolio of over 325,000 audio titles and the company has said that in 2016 their subscriber base has increased by over 60%, over two billion hours of audio had been downloaded globally, doubled from one billion in 2014. Audible members globally listened to an average of 17 audiobooks in 2016 and members listened to 30% more audio content on weekdays than on weekends. This probably indicates that audiobook is a more accessible forms of reading during the busy working days. Meanwhile people are able to choose from more reading formats or entertainments during their free time at weekends. This is definitely a luxury experience to readers since they finally found an easy way to enjoy reading during their transitional moments in working days.

Click here to get two free audiobooks with Audible Trial.

New Channels for Entertainment and Information with Audible Channels

Sometimes, we might prefer listening to podcasts, comedy or informative show talks rather than a long audiobook, the great news is these come for free if you are an Audible user or a Prime member.

In 2016 Audible launched Channels, the first major initiative since the creation of the Audiobook Creation Exchange in 2013. Audible Channels available for free to monthly Audible subscribers, free for Prime members or can be purchased as a standalone subscription. It features hundreds of podcasts, newspapers, comedy shows and tech shows.

Free Audio Books
When Audible Channels first launched they 84 different companies that are contributing content, such as The Washington Post, USA Today, The New York Times, CNET, Reader's Digest and Forbes. There are also 8 Audible podcasts that have been created by an in-house team. Additional original contents are added on an ongoing basis.

Channels was designed to be a compliment to existing Audible subscription. When you run out of your listening credits you can simply listen to additional content. The big selling point is not everyone has time to listen to a 13 hour audiobook, but everyone can devote an hour to listen to one of their podcasts or news shows.

Starting of the Era of Rich Reading Experience

Audiobook is a new forms of reading that suits to everyone today. For hardcore readers, who like to read a lot, now you can even enjoy reading everywhere in all those little transitional moments. There are no more excuses of lack of time for reading.
Audiobook listening is growing rapidly specifically with 25- to 34-year-olds since these are the group that find themselves with less leisure time. Audiobook let them enjoy reading everywhere in all those little transitional moments, while exercising, commuting, gardening, or cooking, now become opportunities to be stimulated.

Audiobooks have helped them optimize their intellectual consumption by listening to audiobooks at multiple times the normal speed as compared to normal reading time. And the speed of the audiobook itself is configurable to suit different readers' needs.



Seamless Switch Between Reading and Listening

Read Listen Switch Read, Listen and Switch - Add Audible narration to your Kindle books

Audiobook also not conflicting with other reading format that existing readers already have, it provides more flexible and convenient ways of reading for users to switch from one reading format to another reading format. The reading experience can even be enriched with a seamless switch between reading and listening via getting the Kindle books with Audible narration. Just pop in the headphones, tap the button, and keep the story going... in the car, in the gym, in the kitchen, or wherever your day takes you. Whenever your eyes are occupied but your mind is free, your story is ready for listening.

Download Free Kindle Apps for most of your devices including: Android and iOS, Fire HD 6 Tablet, Fire HD 7 Tablet, Kindle Fire HDX Tablet and Fire HDX 8.9
And then, get Kindle Books with Audible Narration here.

Immersion Reading Experience and English Comprehension Learning

The Kindle books with Audible narration enables read and listen simultaneously with real-time highlighting. It's called Immersion Reading and that's what it does: immerse you in a story by narrating and highlighting the text as you read. It sparks an extra connection that boosts engagement, comprehension, and retention, taking you deeper into the book.


It is great for children learning to read, readers learning English as a second language, and anyone looking to boost their reading comprehension.

The Immersion Reading is available on Kindle Apps for Android and iOS, Fire HD 6 Tablet, Fire HD 7 Tablet, Kindle Fire HDX Tablet and Fire HDX 8.9


Read. Listen. Repeat.

You can switch from reading to listening within the Fire Tablet or Kindle app. Or you can switch between reading on one device and listening on another. For example, you can read on your tablet and then listen on your smartphone, and you'll never lose your place.

Read on: Kindle Apps(on most devices), Kindle, Kindle Paperwhite, Fire Tablets, Fire Phone, Kindle Voyage, Kindle Keyboard and Kindle Touch
Listen on: Kindle Apps(on most devices), Audible Apps on iPhone, Android and Window, Amazon Echo, Fire Tablets, Fire Phone, Kindle Keyboard, and Kindle Touch


Vast Increasing Titles and Content Types in Audiobook

Now we can listen to the story like watching the film or TV. As publishers see more and more interest, they are making more and more irresistible audiobooks, and paying big-name celebrities to help draw readers. Eddie Redmayne's narration of JK Rowling's fictional textbook: Fantastic Beasts and Where to Find Them, published by Pottermore, came out March 14, and is an Amazon bestseller. On February 14, Random House Audio released the aural version of George Saunders's debut novel, Lincoln in the Bardo: WINNER OF THE MAN BOOKER PRIZE 2017, with a 166-person cast, including Susan Sarandon, Don Cheadle, David Sedaris, and Lena Dunham. The movie version has since been sold to actors Nick Offerman and Megan Mullally, who both play characters in the audiobook.

At a February event in New York City, Saunders admitted it was the first time he was reading the book in public, and not a group of actors. He told Quartz the actors' voices are the ones he hears now in his own mind.

In the way that film and TV adaptations imagine a world for the reader: the setting, characters' faces, unspoken actions and glances, audiobooks do that through voice.


New Discovery Experience for Books in Any Format

To help our readers find the content that matters most in any formats that they wish, we rolled out a new discovery experience that breaks down the barriers between content types and formats. By using our Title Searching Tool, it is easier than ever for readers to find any topic in any format. Click here to search for any title in any format.

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